Why the linear customer journey has become a fairy tale
Thanks to AI aggregators, 'Dark Social', and algorithms that predict our needs before we even feel them, the control we thought we had has…
The Unimportant Battle: SEO vs. GEO
Whether you are optimizing for Google’s algorithm or for a language model like GPT-4, the foundation is indeed changing.
Why brands deliberately get under your skin
Our brains simply cannot handle the fact that someone is wrong on the internet. We feel a compulsive need to voice our opinion.
The ‘Brussels Method’: How influencers hack algorithms with negativity
An influencer deliberately films the 1% of a city that looks bad and presents it as the 100%.
