The Vivino Illusion: When the Algorithm Takes Over the Taste Buds (and Humanity Loses)
The principle of the 'digital people's jury' is wonderful, until the jury turns out to consist of paid review farms and algorithms echoing one…
Namur as the ideal base for the Meuse Valley (without a car)
Three of the most impressive cities on the Meuse can be easily visited by train.
Why the linear customer journey has become a fairy tale
Thanks to AI aggregators, 'Dark Social', and algorithms that predict our needs before we even feel them, the control we thought we had has…
The hidden costs of unsafe behavior
"If there is no friction, there will be no shine." Are you prepared to allow for some friction to create a safer and healthier working environment?
The Unimportant Battle: SEO vs. GEO
Whether you are optimizing for Google’s algorithm or for a language model like GPT-4, the foundation is indeed changing.
Why brands deliberately get under your skin
Our brains simply cannot handle the fact that someone is wrong on the internet. We feel a compulsive need to voice our opinion.
Loud Budgeting: Why Saying “No” Is the Latest Status Symbol
Look at me not spending a single cent! In 2026, we will not brag about what we bought, but about what we passed up.
Why a password no longer says anything about the person
If digital identity becomes unreliable, how do we verify high-risk interactions?
The ‘Brussels Method’: How influencers hack algorithms with negativity
An influencer deliberately films the 1% of a city that looks bad and presents it as the 100%.
Stop managing, start facilitating
For years, management was synonymous with supervision: if you were there, you were working. But in my view, presence in a digitized world is a…
